Ad4Ventures
VC · Cologno Monzese (Italy)
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About
Ad4Ventures is a venture capital arm of Mediaset SpA specializing in investments in start-ups, mid-stage, earlier stage, and growth stage. It seeks to invest in digital B2C private companies, consumer staples, digital goods, goods, services, digital technology, consumer, communication and promotion, and retail sectors. Within goods it focuses on cloths, luxury, and technology. Within services it focuses on social, mobile/ second screen, banking/finance, dating, price, and couponing. Within digital goods, it focuses on games, tickets, coupons, travel, insurance, and education. The firm prefers to invest in companies in Italy and Spain, but also considers foreign businesses that are not yet present in the country. It prefers to invest in exchange for equity or revenue shares and take a minority stake in its portfolio companies. The firm seeks to take revenue shares when the media cooperation is estimated to impact short-term revenues and equity when the media cooperation impact produces midterm value and faster growth. Ad4Ventures was founded on March 18, 2013 and is based in Cologno Monzese, Italy with an additional office in Madrid, Spain.
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