Arrowroot Capital Management
Growth Equity · Santa Monica (United States)
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About
Arrowroot Capital Management is a growth equity firm established in 2014, specializing in providing capital to mature, recurring revenue software businesses. With offices in Santa Monica, California, and Miami, Florida, the firm focuses on partnering with management teams to accelerate growth and guide companies toward successful exits. Arrowroot typically targets equity investments ranging from $5 million to $25 million, with flexibility to pursue larger opportunities. Their investment strategy includes working capital and growth investments, liquidity for founders and management, and acquisition financing. The firm seeks minority or majority positions and aims to be an active partner through all phases of scaling a SaaS business. Their Strategic Resources Group (SRG) offers direct consulting, recruiting, and thought leadership to support portfolio companies in areas such as sales and marketing, human capital, technology, and operations. Arrowroot's portfolio includes companies like Appvance, Aylin Networks, Clickatell, Engage3, Firstup, Fluent Commerce, GrowthZone, HammerTech, IronConnect, Leadspace, MedNet Solutions, Rokt, Serviceaide, SnapLogic, Sourcepoint, SilverSky, Tulip, and Zift Solutions. The firm has also exited investments in companies like 4Tell Solutions, BryterCX, Cybersecurity Intelligence, Embotics, Evergage, FiscalNote, Hookit, ICIX, KeyedIn, KORE Software, MemberSuite, mParticle, ParkHub, Protecht Group, Riskonnect, Sciforma, and Firstup.
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