Peterson Ventures

VC · Salt Lake City (United States)

VC

Seed

Series A

AI

Cloud/SaaS

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About

For over 15 years, and across 200 companies, Peterson Partners has partnered with exceptional entrepreneurs. This experience has confirmed for us that people are the key differentiator in success. Entrepreneurial leaders are different from other leaders. They’re the people creating the future, the people so determined to get things done that they make magic. They are the change makers.We back leadership teams who have the grit and passion to build enduring enterprises that make a difference. Partnering with people like this is our dream job. We love nothing more than rolling up our sleeves to help great people build great businesses.We think there is nothing more exciting than helping incredible people build enduring enterprises. We participate for a chapter of growth, usually 5-10 years, during which we work hard as a trusted coach and advisor in building brands, systems, and human capital.People make all the difference, and who we back is our primary investment question. The best part of our work is the lasting relationships we build with incredible entrepreneurs. They inspire us to be better people ourselves, the type you partner with for the long haul.At our core, we believe in paying it forward. There is no such thing as a one-off transaction. We put our companies and their management teams first, so we can achieve more together in the long run. We work hard to earn long term relationships of trust, with many of our entrepreneurs becoming investors and advisers themselves.

Investment Criteria