Sweet Capital

VC · London (United Kingdom)

VC

Seed

Series A

AI

Cloud/SaaS

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About

Sweet Capital is a fund established by the founders of King.com (Candy Crush), focused on deploying capital into early stage consumer technology companies across the world.We see investing as a partnership, sharing our company-building expertise from the inception-stage through to successful exits.We are a diverse community of consumer tech obsessed founders looking to make a positive impact in the worldTogether we bring expertise from companies including Snap, Instagram, Twitter, King, Facebook, LinkedIn, Uber, Apple, Bumble, and many more

Investment Criteria