Bluezone

The company, recently rebranded from Bluezone to Blueberry Life, provides specialized term life insurance for individuals living with chronic health conditions. Its digital platform offers a data-led pricing model and mobile-first quote experience specifically for people with Type 1 and Type 2 diabetes, pre-diabetes, high blood pressure, and high cholesterol. Policies are underwritten by Shepherds Friendly and include access to health management tools to support policyholders in tracking their condition.