Maxwellia

Maxwellia is a consumer healthcare company that converts prescription-only medicines into over-the-counter brands through a regulatory process known as switching. The company focuses on widening access to treatments for pain relief, period care, and contraception, making them available directly through pharmacies and high street retailers. Its product portfolio includes brands such as Lovima, LoviOne, and Naprosyn, targeting consumers who require self-care solutions for unmet healthcare needs.