Ruler Analytics

The company provides a unified marketing measurement and attribution platform that combines multi-touch attribution, marketing mix modelling, and impression tracking. Its software integrates first-party data from CRMs and ad platforms to track customer journeys across online and offline touchpoints, including calls and live chats. The platform is designed for marketing decision-makers and agencies in sectors such as automotive, financial services, SaaS, and professional services to optimize budget allocation and evidence ROI.