pitch-deckPitch Deck — Claude Skill for Founders
Build or rebuild a fundraising pitch deck slide by slide, with an assertion-style title, a key message, supporting content, a visual suggestion and the investor question each slide answers.
Activates when the user wants to create, review, or restructure a fundraising pitch deck for seed or Series A — or mentions "deck", "pitch", "investor presentation", or "slide structure".
When to use it
- The founder is preparing a pitch deck for a fundraising round (pre-seed through Series A).
- The founder has an existing deck and wants structural or narrative feedback.
- The founder asks what slides to include or how to tell their story to investors.
What Claude needs from you
- Company one-liner, stage, product description, target customer and business model.
- Traction metrics, team bios, fundraising history and the competitive landscape.
- Target round size, target investor type (VC vs. angel), and whether the deck is for a live pitch or to be sent ahead.
The workflow
- Step 1
Read startup context
Pull company details to populate slide content and flag any gaps before drafting.
- Step 2
Determine deck type
Live-pitch deck (30–40 words per slide) or send-ahead deck (60–80 words per slide).
- Step 3
Draft the narrative arc
Outline the story first: the world today, what changes with your product, why now, why this team, and what you need.
- Step 4
Write slide-by-slide content
Produce 10–12 slides, each with a title, key message, supporting points and a suggested visual.
- Step 5
Review for the investor lens
Test every slide against the question an investor would ask at that point and flag weak spots.
- Step 6
Produce the final output
Deliver a structured markdown outline, ready to be turned into slides.
What you get back
Structured markdown with one section per slide: title, key message, content, visual suggestion, and the investor question the slide answers.
### Slide 2: Problem
**Title**: Mid-market legal teams review 500+ contracts/month with 1990s tools
**Key message**: Contract review is the #1 time sink for legal teams at 200–2,000 employee companies.
**Content**:
- 73% of mid-market companies still use manual redlining in Word
- Average contract review takes 45 minutes; 30 minutes is repetitive clause checking
**Visual suggestion**: Paralegal buried in Word docs vs. your product highlighting risks in seconds
**Investor question this answers**: Is this a real, painful, expensive problem?Frameworks & best practices
The 10–12 slide framework
Each slide has one job — and one classic failure mode.
- Title / Hook — company name, one-liner and a memorable stat. Don't bury the one-liner.
- Problem — make the pain visceral and specific to your ICP, not abstract.
- Solution — show what you built and how it removes the pain, without feature-dumping.
- Demo / Product — show the user-facing magic, not the admin panel.
- Market size — TAM/SAM/SOM with a credible bottoms-up calculation.
- Business model — pricing and unit economics, actual or projected.
- Traction — the chart that goes up and to the right, with a visible Y-axis.
- Competition — a positioning matrix that is honest. Never claim "no competitors".
- Team — founders and key hires, with explicit founder-market fit.
- Go-to-market — the channels you use today and how they scale.
- Financials / Ask — how much you raise and which milestones it unlocks.
- Closing / Vision — where this goes in 5–10 years, plus contact info.
Narrative arc rules
- Slides 1–3: establish tension — the audience should feel the problem before the answer.
- Slides 4–7: build credibility — real product, real traction, real market.
- Slides 8–10: prove defensibility — you win against alternatives and you scale.
- Slides 11–12: make the ask and paint the vision. End with ambition, not logistics.
Stage-specific guidance
- Pre-seed / seed: emphasise problem depth, founder-market fit and early signals (waitlist, LOIs, design partners).
- Series A: emphasise repeatable go-to-market, unit economics and a path from current traction to 3–5x growth.
Principles
- Every slide title is an assertion, not a label: "We grew 30% MoM for 6 months" beats "Traction".
- Cut any slide you cannot justify in one sentence.
- The deck must work when a partner reads it at 11pm on an iPad without you.
- Max 3 fonts and 2 brand colours. Clutter kills credibility.
- Data beats adjectives — replace "fast-growing" with "3x YoY".
Better with the CAPLINK MCP Server
Pair the skill with the CAPLINK MCP Server and Claude can tailor the deck narrative to the investors actually in your pipeline — pulling their focus areas, stage and ticket size from your live CAPLINK data instead of guessing.
search_investorsget_investor_favoritesget_crm_contacts
Example prompts
"Help me build a seed deck. We're raising $3M for an AI-powered contract review tool for mid-market legal teams. We have $40K MRR and 12 paying customers."
Claude drafts the narrative arc first, then produces all 12 slides with assertion-style titles, the strongest traction framing, and the investor question each slide answers.
"Review my existing deck — I keep getting passed on after the first meeting."
Claude maps your deck onto the 12-slide framework, identifies missing or weak slides, tests the narrative for tension, and delivers specific rewrites instead of vague advice.
Related skills
investor-researchInvestor Research
Turn a fundraising goal into a qualified, tiered investor target list with conflict checks, warm-intro paths and a recommended outreach sequence.
Read the skilldata-roomData Room
Produce a stage-appropriate due diligence checklist, audit what already exists, draft what's missing and organise the room with the right access levels.
Read the skillfundraising-emailFundraising Email
Draft short, specific, personalised investor emails that get answered — one of five types, each with its own structure, tone and length.
Read the skillDownload the Pitch Deck skill
One markdown file. Drop it into your Claude project and start working with your fundraising data.